Think critically for future success

Posted on 25. Sep, 2012 by in Marketing

Hand holding glass ballIs your marketing team prepared for higher-level thinking?  Are they able to not only understand the vast amount of information available today, but to synthesize and evaluate it to identify the right strategy?

Today’s CEOs need critical thinkers not just order takers. They need marketers who continuously gather information and then put it through a rigorous evaluation process.  Competitive intelligence is meaningless without context – a method for finding the value of that intelligence for creating strategy.

A Critical Thinking Workshop with your team can help them move through the six levels of thinking – remembering, understanding, applying, analyzing, evaluating and creating – to enhance their skills and their long-term value to the organization.

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