One of the early “work-from-home” entrepreneurs, Donna Arbogast founded her marketing consulting practice in 1985. More than 25 years later, Donna Arbogast & Associates (DAA) is a thriving business that provides clients with strategic, award-winning brand thinking and marketing communications planning and implementation.

With an early background in public relations, Donna appreciates and truly enjoys the relationship side of marketing. Her plans are targeted and measurable, but always focused on developing long-term connections between her clients and their customers.

And that focus on relationships carries over in her business style. Over the years, Donna has created a network of engaging PR and marketing professionals who have extensive experience in brand development, marketing communications, advocacy campaigns, writing, social media and graphic design.

Having worked with hospitals and health systems for nearly all of her professional career, Donna’s special area of expertise is healthcare and nonprofit marketing. Donna has served as president of the Maryland chapter of the Society for Healthcare Strategy and Marketing Development and is currently on the Strategy Taskforce of the national organization.

Donna also is a Senior Strategist with Springboard Brand & Creative Strategy based in Chicago.