Create a dynamic marketing ecosystem

Posted on 25. Sep, 2012 by in Marketing, Marketing Plans

Are you finding that yesterday’s marketing plans are too linear for today’s inter-connected, multi-dimensional world? Step-by-step plans used to move us up the ladder toward success. We had a goal, we implemented a series of tactics, and we measured our results.  A beginning and an ending. But we don’t live in a linear world anymore. [...]

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Think critically for future success

Posted on 25. Sep, 2012 by in Marketing

Is your marketing team prepared for higher-level thinking?  Are they able to not only understand the vast amount of information available today, but to synthesize and evaluate it to identify the right strategy? Today’s CEOs need critical thinkers not just order takers. They need marketers who continuously gather information and then put it through a [...]

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Build relationships for market value

Posted on 25. Sep, 2012 by in Marketing

Do you know who your customers are, why they choose your services and how committed they are to choosing you again? We should be able to answer these questions. But often, we forget that “knowing” our customers means more just having a grasp of age, income and zip code. It means understanding what drives their [...]

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Align your story with your strategy

Posted on 25. Sep, 2012 by in Marketing

Can you draw a straight line connecting your messages with your goals? A few simple examples illustrate how easy it is for messages to miss the mark if we don’t keep our eye on the target. A large health system wanted to build preference for its critical care services. Yet, its community newsletter featured healthy [...]

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