We offer a full range of services to help you assess your current brand position, identify strategy and messaging, enhance critical-thinking skills, create a multi-dimensional plan and implement tactics.

BRAND ASSESSMENT RESEARCH

  • Message audit
  • One-on-one leadership and constituent interviews
  • Customer profile research (using interviews, focus groups, triads and surveys)
  • Brand strategy workshops
  • Focus group coordination and facilitation

CRITICAL-THINKING WORKSHOPS

  • Interactive sessions with marketing and PR departments that enhance everyone’s ability to synthesize and evaluate information – and move toward developing strategy

BRAND STRATEGY AND MARKETING PLANS

  • Identification of differentiating brand position and promise
  • Multi-dimensional marketing plans
    • Guided by strategy but fluid and dynamic for maximum effect
    • Designed to build sustainable relationships
    • Integrated to include marketing, advocacy, public relations, internal communications, community outreach, physician relations tactics
    • Can include the creation and training of internal Social Media Teams
    • Always measurable

CREATIVE DEVELOPMENT AND PLAN IMPLEMENTATION

  • Creative concepts and execution for all tactics, from radio and TV to direct mail and social media
  • Partnership development to extend reach and relationship opportunities
  • Special event and educational program promotion and planning
  • Writing of all kinds, from speeches to websites, annual reports to Facebook posts